I just got back last week from Germany, where I attended the Leipzig ‘Game Convention’ (GC). This year the show combined three elements – a Developers Conference, a Trade/Press day, and an open-to-all gaming show. BattleGoat participated in the Trade/Press day, though one of our reasons for attending the show was removed when we ended up signing the worldwide publishing and distribution deal with Paradox right before I left. Did still get the chance to discuss Supreme Ruler with lots of interested folks, as well as getting the chance to tour the five halls of gaming propaganda.
The Developers Conference was interesting – not nearly the size or scope of GDC in San Francisco, but it had the usual sprinkling of industry veterans, upcoming independents, and sessions on a range of topics. And the food was good. Apparently about 800 attendees.
The Trade/Press day was a bit dull from a BattleGoat perspective, since we didn’t really have anything to try to sell to publishers or distributors. A bit of interest from various smaller regional distributors in repackaging SR2010 as a discount title, I suppose it’s something we should consider when we regain all the worldwide rights next year.
The open section of the show was like an attack by hordes of teenage zombies – well maybe the zombie part isn’t accurate, but according to GC reports, 53% of attendees were under 21. (Apparently 93.1% of attendees were in age brackets younger than I am.) So clearly Strategy/Simulation/Wargames were not the genre of choice. Instead, singing/dancing/acting strange was a popular theme. ‘Singstar’, a karaoke/competition game by Sony for the PS3, was quite popular. As usual, a lot of attention went to console titles – all three consoles were heavily represented.
The PC was not entirely forgotten – a few titles such as Sierra’s upcoming World in Conflict got a fair bit of visibility, but most PC stuff received little notice. For example, the upcoming Empire Earth III received virtually no signage, and the systems showing off the beta version of it were generally ignored. Likely the most floor space for PC titles was given by hardware-oriented companies – Intel, AMD, motherboard maker ASUS, and others were present to keep the faith. Even Microsoft’s ‘Games for Windows’ brand seemed to have a very subdued presence.
So if you don’t see coverage of Supreme Ruler 2020 from the gaming press present at Leipzig, it wasn’t due to lack of our attendance – though it’s true that we were only in the ‘trade/press’ area of the show, not the public (teenager-strewn) sections. Possibly if we were making Supreme Karaoke Elven Ninja Skateboard Ruler for the Wii we’d see a lot of press…
To get an abbreviated feel of what the show was like, pretend you were in the crowd of 185,000 primarily male, primarily teen game fans and check out my short picture collection at www.battlegoat.com/leipzig2007
- George Geczy, Lead Programmer, BattleGoat Studios.